Book Review: The Key to Everything
From blaring pitches to mesmerizing jingles, ads crowd the media around us with promises of the secret to success. Cultivate your image. Worm your way into powerful company so your contacts will promote you. Develop innovative concepts. Build a tribe. Create million-dollar product launches, dynamic videos . . . Each boasts a blueprint for prosperity. Pitch men display spreadsheets of…
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September 29, 2015